I’m a doer who helps your organization launch new products, enter new markets, and create new revenue streams.
I’m a doer who helps your organization launch new products, enter new markets, and create new revenue streams.
Over 80% of executives name innovation a top priority, yet fewer than 10% are satisfied with their company's innovation performance (McKinsey). This mirrors what I’ve repeatedly heard from business leaders: Questioning their innovation ROI, they scale back efforts - resulting in lost money, and missed opportunities.
Innovation projects are often assigned to people whose workloads already exceed capacity. While generating new product ideas is not necessarily that hard, innovation efforts often fail during the execution phase. This is especially true when employees are expected to fulfill their "day job" responsibilities while also contributing to strategic innovation projects. Without the necessary focus or proper guidance, these projects gradually fade away, yielding little to no results – but a lot of frustration and wasted resources.
Too many ideas are pursued simultaneously, and no one provides the evidence (and guts) needed to say NO to non-promising ones. This leads to an overcrowded innovation portfolio that lacks direction and delivers poor outcomes.
Ideas are often pushed to the planning and implementation stage prematurely, without evidence, proper strategic analysis, or alignment. This premature implementation trap often compromises innovation efforts before they have a chance to succeed.
Using proven methods and my extensive experience, I take workload off your teams, provide focus and guidance, and foster strategic alignment. I bring in
practitioners for unbiased perspectives. Together, we drive your growth into new territories via discovery, design, prototyping, testing, and launching new products.
Through strategic, evidence-guided management of your innovation portfolio, you'll be able to consistently say NO to non-promising ideas and focus on the right opportunities. This ensures you stop unnecessary spending on ideas that lack potential.
As your sparring partner, I step in to free up your team, contributing where it's most needed. This allows your team to focus on their core responsibilities and fully leverage your existing business, while the exploration of future growth opportunities receives the attention needed to drive desired results.
With me, you get your on-demand strategic innovation partner. You can access expert knowledge tailored to your needs, investing only for clearly defined goals. My entrepreneurial mindset and commitment to your success enable me to provide flexible, outcome-focused arrangements that are specifically tailored to your needs.
I take a hands-on, actionable approach to consulting with a laser focus on strategic innovation. Designed to meet your organization's specific needs, I offer a range of services to drive growth and impact, bringing in experienced practitioners in technology, innovation, and strategy as needed.
My goal is to understand your needs - something every consultant promises, but I make it a priority. I take the time to understand your specific setup, circumstances, and aspirations. Rather than fitting you into a pre-defined framework, I focus on addressing your unique challenges.
Together, we articulate the outcomes you aim to achieve and ensure they align seamlessly with your overall company strategy and its DNA. From there, we pragmatically derive your innovation strategy, enabling focus and continuous adjustment based on progress and evidence.
Instead of delivering a typical presentation deck - where critical knowledge often remains opaque - I provide a concise innovation strategy memo. This memo prioritizes well-thought-out analysis over bullet points, fostering a shared understanding and ensuring full alignment across all stakeholders.
Outcome: alignment, transparency, and clarity through a well-crafted innovation strategy memo.
With a fresh, unbiased perspective and the rigor that external expertise provides, I analyze your current innovation portfolio to identify and eliminate non-promising ideas while highlighting the most promising opportunities. This structured, evidence-based process ensures that decisions are guided by evidence and strategic insight.
Outcome: a streamlined innovation portfolio optimized for expected return and innovation risk.
I lead your projects end-to-end, delivering results for both smaller initiatives and larger, more complex ones, including:
My approach is fast, agile and focused on getting you quickly into taking action. No matter the challenge, I help you tackle it.
Outcome: Project results delivered on time and within budget, ensuring alignment with your strategic goals.
Doubling down and increasing investments in a new product idea often happens too early, leading to wasted resources and frustration. It's essential to only scale investments and move into the business planning phase once a product has achived Product Market Fit (PMF). I help you assess the PMF status of your product(s) across six key dimensions:
Outcome: clarity on Product Market Fit and mitigation of the most common failure modes for new products.
Traditional innovation sprints often require your team to dedicate 3–5 consecutive full days away from their core responsibilities, which is rarely feasible for most organizations.
That’s why I design innovation sprints to balance thoroughness with efficiency. I take on time-consuming tasks, such as market research or target audience interviews, engaging your team asynchronously or synchronously only when necessary. This approach ensures we deliver prototype test results within a realistic timeframe, allowing your team to stay focused on their core business while minimizing disruptions.
Outcome: an evidence-based foundation for deciding whether to pursue, pivot, or abandon a developed idea.
I run and further develop your digital product(s) applying methods of the Silicon Valley Product Group. In a product triad I can take the role of the Product Manager to further drive your product towards Product Market Fit and beyond.
Outcome: Product that evolves strategically towards achieving Product Market Fit and continues to grow, ensuring it meets customer needs and delivers value to your business.
I offer consulting with a strong entrepreneurial focus to deliver tangible results. I work with experienced practitioners in technology, innovation, and strategy to further help you achieve results. This ensures you receive exactly what you need while investing only in what makes the most sense.
I’m the founder of iQPD and your go-to person for strategic innovation. With over 20 years of hands-on experience in startup entrepreneurship, small & mid-cap M&A, investment management, digital product leadership, and strategic innovation, I bring a wealth of hands-on expertise to the table. Having led global projects, cross-functional teams, and strategic initiatives across the USA, Latin America, China, France, and Switzerland, I bring a truly international perspective and an open mindset. Find more about me on my LinkedIn profile.
I have built strong relationships with a broad network of subject matter experts in areas such as artificial intelligence, data science, UX/UI, learning & development (L&D), business modelling, and more. These experienced practitioners are engaged on an as-needed basis to challenge your ideas, provide an unbiased external perspective, or deliver specialist insights.
I collaborate with globally renowned strategy experts and venture builders to enhance your strategic analysis or scale your product development. These partnerships are engaged on an as-needed basis to provide comprehensive support and accelerate your innovation journey even more.
I prioritize structure and focus.
As senior professional and doer, I approach business with an entrepreneurial mindset.
Your success is my priority. I take the time to listen, understand your needs, and adapt my services to collaboratively achieve your goals.
Barack Obama
I believe in the transformative power of entrepreneurship. That's why I'm committed to donating 1% of iQPD's yearly sales to causes that support entrepreneurship.
Currently, iQPD supports Aiducation's Thousand Young Entrepreneurs Program, which provides seed funding and technical expertise to aspiring entrepreneurs in emerging countries. Together, we can empower young entrepreneurs to turn their dreams into reality.
Copyright © 2025 iQPD Marco Grueter · Seefeldstrasse 14 · CH-6006 Lucerne · marco@iqpd.io · +41 79 661 08 21 · All Rights Reserved.
Beyond Ideas: A Practical Guide to Strategic Innovation
Explore actionable insights and proven frameworks in this white paper to help your organization drive innovation and achieve measurable outcomes.